N.é. International Exhibition of Auto Park in Boston
launchx431 The Auto Show in New England , with more than 500 vehicles on display , began his five- race Day Thursday, January 16 at the Convention & Exhibition Center in Boston.
When the show left the Bayside Expo Center in 2007, he had to give up its annual dates of November and move to the middle of January .
Rescheduling was a triple blow to the Paragon Group , which produces the show. The Boston event would not only go head - to-head with the International Auto Show in Detroit, but it would also have a shorter-term deal with any interruptions in the winter half.
However, the event has become a tradition of Martin Luther King holiday weekend and became more popular than ever .
The automotive industry as a whole is coming off a strong 2013, its best sales year since 2007 , with sales up 8 percent over 2012 to a total of 15.6 million vehicles. This success has had a positive effect on the Boston show that marketing budgets are strong.
"The show this year is shaping as one of the best in its history of 57 years ," said Barbara Pudney , vice president of Paragon Group , which produces the show.
During the last few years down the industry, some ignored parts of circuit auto show manufacturers. No more .
" Everyone is here this year," said Pudney . "It's 34 lines of the car. "
New dates have also proven to be a lead-in to Presidents Day promotions for the weekend next month industry, which traditionally bottent the arrival of spring selling season of effective local car dealerships.
"Our surveys show that one third of people attending the map of exposure to a new car purchase in the next three months," said Pudney . "The show is a great opportunity for them to compare brands , check out the features , and perhaps refine their search to take advantage of upcoming offers . "
gm tech2Manufacturers have taken note of this trend and began offering short "Ride & Drives " in some of their most popular models , giving show -goers the opportunity to not only see the cars , but also to lead .
The loop will drive around the huge building of the convention center, and the rides are available during the daylight hours. Participating brands include Buick, Cadillac , Chevrolet, Ford , GMC , Kia, Toyota and Scion .
While most of the world's automobiles will be the month in Detroit, Boston will have a full range of cars on the market and an overview of the Mini hardtop come K900 Kia sedan and Toyota Highlander Hybrid .
If one third of participants are serious buyers , what about the rest?
" Another third are reducing , " Pudney said . " They want to see new cars in person, and they are also interested in the latest technology , high-end models, and exotic cars. "
For many of them , one of the main attractions is the Million Dollar Mile with Maserati , Rolls -Royce , Bentley, Lamborghini , Porsche, Lotus and Aston Martin . Rolls -Royce Wraith with what is described as " impressive features option " will be at the show in Boston.
Porsche will present its new compact Macan " sports car " SUV, a vehicle that has a Hollywood entrance in the fall when it was introduced by tennis star ( and Porsche 911 driver) Maria Sharapova in Los Angeles. It is based on the platform of Audi SQ5 compact SUV.
For those who are interested in supercars , McLaren will have both a coupe and roadster on display among exotic species.
One of the vehicles that will get a lot of attention is the redesigned 2014 Chevrolet Corvette. This is a vehicle that will not be included in the round 'n drive part of the show, but you will be able to see and experience the interior improvements that receive rave reviews .
bmw ops The show also attracts a number of people looking for entertainment for a day. " You see a lot of families here or dads who came to share their love of cars with their children," said Pudney .
Many young people will be fascinated by "Zombie Survival Machine" Hyundai and search the scene is set for a photo shoot company expect "The Walking Dead" . : The AMC show raised as NFL Notes on some occasions last fall. They will also be happy to see Celtic Lucky mascot and cheerleaders team as part of the Ford display .
If you are in the competition , there is a giant metal cube crushed like an exhibition. You will be able to guess what make and model of car it once was . The display, Schnitzer Steel Everett said automobile state-of -the- art recycling.
Outil de crochetage automobile And no show is complete without being part of the verse Twitter . Chevrolet will have a Twitter distributor. Consumers who tweet # Chevrolet twitter machine " handle " , receive a prize.