Do you rent options and upgrades on your next car?
elm 327 Computers have become an integral part of our daily lives. They are sitting on our desks, in our pockets, or on our wrists, we increasingly dependent on these devices to stay connected and informed us. (Heck, you're reading this article on a computer right now, is not it?)
Computers have also become an integral part of our cars. They keep us moving forward and entertain drivers and passengers as we zip down the road.
Certainly, the computerization of the space of the car had some drawbacks. To begin with, he made life much more difficult for shade tree mechanics. Work on most modern vehicles without some kind of diagnostic system is size. In some cases, it is almost impossible.
Then, too, even if we have not reached the point where all our cars are related to the Internet and interconnected, that day is coming - and with it comes the real threat of piracy. (Not like the fake hacking scares we've heard these past two years.)
However, the benefits of computerization generally outweigh the bad things. For example, we are now able to update our cars on the air, as we update our laptops, tablets and smartphones. This not only means that we can get security updates, it also means that, across the board, we will be able to access new features in our cars.
AUTOCOM CDP Pro Consider this: the Auto Show in Detroit in 2014, the head honcho of MINI, Peter Schwarzenbauer, told Autocar that he would turn features on and off the vehicle, according to the preferences of the owner. For example, he quoted the heating elements in the seats of the MINI. In the future, those who may be pre-installed on all MINI vehicles, but they would only trigger when the car owner bought the upgrade. If the car was sold to someone else, the new owner could continue to pay for the upgrade, or it may degrade if she wanted to.
Putting aside for a moment the question of installing the equipment - which seems like it could lead to higher prices for all consumers, whether or not they want some of these updates - it would probably offer consumers much more choices when shopping for new cars. Instead of having to buy a package of compensation for a particular creature comfort you want, you may be able to buy the card.
While the automakers earn a lot of dough from these packets, at first glance, it might not have any financial incentive for them to change the paradigm. But what if they moved to a one-time fee to a subscription model? For example, if you were able to activate the heated seats in your MINI via a monthly or yearly subscription? The tax would probably be quite low, which would be attractive to consumers, but it could give a lot more revenue over time, which would also be attractive to manufacturers.
Outil de crochetage automobile This is not unprecedented, of course. Security systems such as OnStar and entertainment features like SiriusXM already working on a subscription model, and if users stop paying, they lose profit. There is no reason to believe that similar paradigm could not be more widely applied to the automobile in the future-not far away. Stay tuned.